Branding (Marketing)

Description of the Collection This is an open collection for publicity items released as part of the Illinois Institute of Technology's Brand Equiity campaign, which was inaugurated in the spring of 2007 to promote awareness of IIT in the Chicago-area markets. The campaign centered its messaging strategy on the coined words "Curiousiity, Tenaciity, Ingenuiity, and Ciity Life." Included in the collection are the following: Letter dated April 2, 2007 from Rose Milkowski, IIT Chief Communications Officer, to the IIT...

Description of the Collection

Materials concerning the Institute of Design collected by James S. Montague during his tenure as a faculty member and director of the school. The collection includes special publications, historical items, documents and communications, and mainly printed ephemera and publications by the Institute of Design.

Description of the Collection

Office files of the associate director of Public Relations, Mary Dawson. Concerns major activities and programs of university-wide concern having a real or potential public relations impact. Routine office activities (e.g., staff meetings) are not included. A certain amount of the material was for internal use only, some of which may remain confidential even though the programs are ended.

Description of the Collection

Binder titled "Communications Samples 2002," assembled by the IIT office of Communications & Marketing, consisting of correspondence, newsletters, and brochures developed by the office on behalf of the following university units: President's Office, Central Development, Armour College, Institute of Psychology, College of Architecture, and Stuart Graduate School of Business/Institute for Science, Law and Technology (ISLAT).

Description of the Collection Office files of the director and associate director of Illinois Institute of Technology's Office of Public Relations, Sara Stern Fishman and Mary Dawson, respectively. Concerns major activities and programs of university-wide concern having a real or potential public relations impact. Routine office activities (e.g., staff meetings) are not included. Sara Fishman's papers are arranged topically with sub-headings for each topic. A substantial amount of the material concerns the 1990s campus...

Description of the Collection

Illinois Institute of Technology tote bag, with printed legend in green and black letters: "We're into sustainabiliity."

Description of the Collection

Materials related to the creation of various visual brands for Illinois Institute of Technology by the Office of Marketing and Communications, arranged by year. The materials include stationery with letterhead and information about the 2008 "ask IIT" campaign.