Branding (Marketing)
Subject
Subject Source: Library of Congress Subject Headings
Found in 3 Collections and/or Records:
Brand Equiity collection, 2007
Collection
Identifier: 036.03.18
Description of the Collection
This is an open collection for publicity items released as part of the Illinois Institute of Technology's Brand Equiity campaign, which was inaugurated in the spring of 2007 to promote awareness of IIT in the Chicago-area markets. The campaign centered its messaging strategy on the coined words "Curiousiity, Tenaciity, Ingenuiity, and Ciity Life." Included in the collection are the following: Letter dated April 2, 2007 from Rose Milkowski, IIT Chief Communications Officer, to the IIT...
Dates:
2007
Office of Communications and Marketing printed material, 2002
Collection
Identifier: 036.03.06
Description of the Collection
Binder titled "Communications Samples 2002," assembled by the IIT office of Communications & Marketing, consisting of correspondence, newsletters, and brochures developed by the office on behalf of the following university units: President's Office, Central Development, Armour College, Institute of Psychology, College of Architecture, and Stuart Graduate School of Business/Institute for Science, Law and Technology (ISLAT).
Dates:
2002
Visual Branding collection, 2003-2008
Collection
Identifier: 036.03.05
Description of the Collection
Materials related to the creation of various visual brands for Illinois Institute of Technology by the Office of Marketing and Communications, arranged by year. The materials include stationery with letterhead and information about the 2008 "ask IIT" campaign.
Dates:
2003-2008